Backyard Bbq - Spss Exercise

Backyard BBQ Marketing look Group Project 1.0 Table of means: 2.0 Overview 3.0 Research Methodology 4.0 Question 1 4.1 Most substantial Factors 4.2 guest characteristics and profile 4.3 Competitive Analysis 4.4 Customer location 5.0 Question 2 6.0 Question 3 2.0 Overview: Backyard BBQ (BYBBQ) is a turbulent sustenance eating house chain that has a disposition for selling high tincture profligate food and specialises in Aussie-styled burgers, fish and BBQ chicken with salads and chips as a side dish. BYBBQ is feeling to expand their operations in Australia. One of the key drivers cornerstone the heed decision to make out look into into the happening of expansion is the latest information provided by the Australian assurance of Statistics (ABS) on average household phthisis on profuse foods. Additionally, the internal secondary research entropy collected by Backyard BYBBQ senior management has identified cardi nal key themes for communication channel expansion: convenience and quality of food. BYBBQ management are relate with the potential trend towards health food and the unhealthy disgrace surrounding the high saturated plenteous content of exuberant food. Even against the backdrop of a sensed negative erudition of fast food, the Australian fast-food market is worth $8.

8 billion. In addition, the ABS information reveals the average household expenditure on fast foods and meals out is considerably high compared to other food existing in categories. 3.0 Research Methodology: Our research agency, Endmarke t P/L has been approached to pioneer market! research. The agreed research methodology is a soft research, randomly selecting respondents (300 people) to answer a face-to-face survey, gather data in relation to consumer fast food attitudes. The research took mark at shopping malls and fast food outlets in the Sydney CBD everywhere a seven-day period. With the data collected, Endmarket P/L presents this level to BYBBQ senior management to provide insight and...If you want to find oneself a full essay, order it on our website: OrderCustomPaper.com

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