Marketing Orientation Sample Essay

merchandise druthers is a concept of an organization which underlines that the partnerships success is mainly based on customers happiness. The stress here is put on valuing consumers necessitate and wants send-off of all. A market orientated stiff (also called the trade concept, or consumer focus, or customer focus) is one that allows the wants and needs of customers and potential customers to drive all the firms strategic decisions. The firms corporate culture is systematically pull to creating customer treasure. The rationale is that the much a company understands and meets the real needs of its consumers, the more than likely it is to have happy customers who stimulate back for more, and tell their friends (wikipedia). marketing penchant concept evolved between the late mid-sixties and early 1970s. Firstly, it was certain at Harvard University. Marketing orientation re outd performance orientation and sales orientation which were prevailing before. By this e on numerous researches were made in parliamentary law to suss out marketing orientation more thoroughly and put on necessary conclusions just about the influence of this concept. However, understanding of marketing orientation is not clear and is discussed from different points of view. there be studies which propose philosophical attack towards marketing orientation and there are those which turn to wayal notion of marketing orientation.I would like to mention opinions of some(prenominal) researchers towards the topic of marketing orientation. Desphande and Webster, like many another(prenominal) others, share ideas of philosophical and cultural qualities of marketing orientation. In their study in 1992 they expend the term customer orientation to hunt a specific set of beliefs that puts the customers interests first and ahead of those of all other stakeholders (e.g. owners, managers, employees) which, in their view, should be considered as adjourn of a broader, and more fundamental, corporate culture(mcm.aueb.gr//Gounaris/Marketing_ preference_and_Its_Development.pdf).On other way, marketing orientation is viewed as specific company behavior. Trout and Ries (1985), for example, perceive marketing orientation as an effort to lay in market intelligence upon which the effort to develop a competitive advantage is based. Elliot (1987) considers substantial customers needs important but insufficient, and proposes strategies for achieving customers satisfaction to be just a part of marketing orientation concept which should accord many other features.More developed marketing orientation alters companys performancethere is a account connection. Many companies may prosper use marketing orientation, and some fail. The difficulty is that marketing orientation is specific, it combines particular culture and behavior of a firm. So, once a company decides to concentrate on consumers satisfaction and admit marketing orientation there are many challen ges and innovations coming into companys philosophy. First step of the company is to investigate customers expectations. Later, produces or services are produced considering the learning obtained from performed investigation. The final part is to follow and judge consumers satisfaction in decree to make necessary adjustments. And so it becomes a nonstop process for the company in evidence to keep track and continue to improve stemma. on that point are many methods and approaches utilise in marketing orientation. The ideal present of marketing oriented company would let in all necessary marketing activities. There is marketing research in order to identify customers wants, research and development production developing the products according to consumers wishes, pricing which undermines value of the product to customers, distribution to the right place at the right time, and promotion in order to inform customers of the product. Marketing oriented company should also possess characteristics such as marketing research and product innovation techniques, broad product lines, accident of ancillary services, customer support, tight organizational structure.I consider marketing orientation to be a very peremptory and necessary concept. Basically, customers are those who make business prosper. So, the more company listens to the expectations of consumers and the more hardcore and understanding is the philosophy of the company, the more customers it go out attractand more profit exit be attained using earlier ethical, as to my opinion, approach to business.BIBLIOGRAPHY1. Avlonitis G. and Gounaris S., Marketing Orientation and Company Performance A proportional Study of Industrial vs. Consumer Goods Companies, Industrial Marketing Management,vol. 26, no.5 (1997)2. Bonoma T., The Marketing Edge Making Strategies depart (1985)3. http//en.wikipedia.org/wiki/Marketing_orientation4. mcm.aueb.gr//Gounaris/Marketing_Orientation_and_Its_Development.pdf