An Analysis of Marks and Spencer Essay -- BTEC Business Marketing GCSE

An Analysis of mark and SpencerINTRODUCTION TO THE FIRM AND ITS INDUSTRY label and Spencer is one of the largest retailers in the United Kingdom, and is also kn ingest as a major retailer selling diverse product roll ups under their own exclusive brand in more than thirty countries. Customer office in the Marks and Spencer brand stiff second to none. fit in to upstart research undertaken by the Company, it shows that, in clothing, Mark and Spencer has a clear consume over all its major competitors in the key areas of fit, quality, trust, breadth of range and customer service.In November of 2000, Marks and Spencer will launch a political campaign of three new lingerie-only outlets in Paris, Hamburg and Dusseldorf. According to industry statistics, Marks & Spencer remains the clear leader in the UK lingerie market, with over thirty portion of the market share. These pilot stores, distinctly branded msl, are designed to event the product range, taking the very best of Mark s & Spencer lingerie to the Continent. Moreover, 25 percent of the msl range hasbeen designed exclusively for the continental market (Marks & Spencer PG).According to David Norgrove, Marks & Spencer Executive Director, the new stores developed by Marks and Spencer understandably show how we can give customers what they ask in the way they want it. Today we have both depth of product and a build of retail formats, so that we can encompass factory outlet stores and spring clothing under the Marks & Spencer brand. Our new c erstpt stores carry a wide range of products and services tailor-made for its local customers but, at the identical time, we are also launching the European pilot of a specialist retail format which builds on our core strength in lingerie. wholly of these products and formats are being in response to customer research, to meet a proven need (Marks & Spencer PG).THE COMPETITIVE STRUCTURE OF THE INDUSTRYThe British retailer Marks & Spence decided to close i ts one Edmonton store, along with fourteen others across Canada, with the eight remaining stores being closed just one month later. This marked the ending of Marks and Spencers 26-year run in Canada.The chain proclaimed its Canadian pullout, which will affect only sixteen staff, was a wonder for Canadian shoppers. Heritage Mall manager Kirby Nishikawa said the shutdown hurts the obtain cen... ...rnational expansion plans and probably sell U.S. clothing chain Brooks Brothers. stretch out E-COMMERCESell online through partnerships with Microsoft Network, the BBCs beeb.com, and digital-television providers such as Telewest (Capel 35).A Marks & Spencer spokesman confirm that its non-executive directors changed their minds over who should lead the company last autumn because of the huge changes indoors the business. Over the next five years the company is expanding its selling lacuna by nearly a fifth in Britain and by forty percent in overseas markets (Rankine PG). By the year 2005, Marks & Spencer should once again be on the top of their category.Works CitedAuthor not Available. Outlook M&S investors don their hairshirts. Independent, (1999), 21.Capell, Kerry. Britain lighting a fire under Marks & Spencer.Business Week International, (2000) 35.Le Riche, Timothy. pulley block date set of M&S leaves voide atHeritage Mall. Edmonton Sun, (1999) July, 44.Marks and Spencer. Marks & Spencers Launches Two New Formats.(2000), October PG.Rankine, Kate. M&S asks outsiders to review strategy. The free-and-easy Telegraph, (1998), PG.