Consumer Purchase Decision Essay Example for Free

Consumer Purchase closing EssayThere are many reasons that a consumer chooses a certain harvest-home. It may be that it is environmentally friendly, a great design or it might be as simple as the outlay of the product. As a business organization we must be able to conduct our research and decrypt what is most important to our target food commercialiseplace. The consumer buying last exploit is a systematic way of look at how a consumer makes the decision to purchase a product (any product) in a product category. In our eatery we will determine what products they want and develop a successful strategy on how to commercialize our products and services.As a customer in our restaurant we will have many selects available to them at a low cost. There are atomic number 23 steps in the consumer purchase decision that Ill explain. Step one is need recognition which simply means that we identify what the potential customers need in our market. What kind of foods do they like a nd what kind of experience do they want when they go to a restaurant? Step two is searching for the product that the customer wants. We will have many avenues, such as print ads and our website, in which to market our product and inform the public of our food and services. The third step is product evaluation where the consumer gathers information on our products and services. We will have the best menu and service in our market to wee a larger market share in our area. The fourth step is product choice and purchase so it is vital that we successfully advertise and market our restaurant. We will have the best menu, superlative service and the most updated restaurant within a hundred mile radius. The fifth step is the direct purchase and evaluation step where the consumer will decide whether our food andservice is worth a reappearance visit. We will make a great impression on our customers through our delicious menu and polished dining experience.A consumers buyer behaviour is i nfluenced by four major factors 1) heathenish, 2) Social, 3) Personal and 4) Psychological. Cultural factors include a consumers culture, subculture and social class. These factors are ofteninherent in our values and decision processes. Our target customers are mostly young families and lower to upper middle class. Social factors include groups (reference groups and portion groups), family, roles and status. This explains the outside influences of others on our purchase decisions either directly or indirectly. Personal factors include such variables as age and lifecycle stage, occupation, economic circumstances, lifestyle (activities, interests, opinions and demographics), personality and self concept. These may explain why our preferences often transfigure as our situation changes. Psychological factors affecting our purchase decision include motivation (Maslows hierarchy of needs), perception, learning, beliefs and attitudes. otherwise people often influence a consumers purcha se decision. Word of mouth can be one of our biggest allies or our greatest threat in the marketing of our restaurant. We will make convinced(predicate) that every customer will enjoy their experience from the moment that they walk through our doors. They will be greeted when they enter and when they exit and our servers will be courteous and knowledgeable. We need to know which people are regard in the buying decision and what role each person plays, so that marketing strategies can in addition be aimed at these people. Understanding these behaviours as they pertain to our restaurant will help us gain a competitive advantage against all competitors in our area.Market segment is defined as the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or command characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. We have effecti vely indentified our market segment as having fewer than ten thousand potential customers in our area with an additional five thousand from outside our area such as truck drivers and customers passing through. Our town has consistently been pitiable to a younger crowd (Generation X) so our fresh new look and our website should appeal to this younger generation. This market also values environmentally friendly products so we will utilize environmentally safe products in our restaurant. The majority of our market are family oriented so our family style menu and restaurant will be very appealing to our customers. We understand that thecustomer has a process that they use to determine where they want to dine. With our polished customer service, great new menu and low prices we will gain their loyalty and get them backrest through our doors. Our customers are always number one and our customer service will be stand by to none. There are many options to dine in our area but we will se t ourselves away from the competition.